Target Audience
video and statistics by Rebecca
typed text by Elizabeth
It is a stereotype that more males prefer watching Horror whilst females would prefer romance but in actual fact that doesn’t seem to be the case.
Rebecca found statistics gathered by ‘Val Morgan Cinema Network’ who have conducted research into movie audiences. This is what they found out about horror movies at cinemas:
From the interview shown in the video above, it is clear that the target audience have no correlation other than the age demographics which is that they are around 17 or 18 years old. Their interests and hobbies differ. Therefore, this has aided us well in the making of our trailer and what will appeal to our target audience to make them watch it and benefit from it.
After close analysis of the data shown, it is clear to note that the information shown on the horror genre has a diverse target audience ranging from the age demographics to the gender.
As a result, we can deduce from the data that the typical audience of a horror film is generally speaking young adults ranging between 18-25 across both genders.
Rebecca, interviewed some of our target audience to find out more about them and see what they may have in common: